Hilton Announces New Premium Economy Brand, Here’s What Travelers Should Know

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Hilton Hotels & Resorts, the American multinational hospitality company, announced its latest brand on Wednesday — Spark by Hilton. This new addition to its portfolio focuses on premium economy lodging and hopes to provide travelers with great and practical amenities for a budget-friendly price. 

Spark by Hilton hotels will have a more minimal and modern vibe and will enter the economy segment by offering rooms for around $85 to $100 per night.

Young woman looks out the window of her hotel

Spark by Hilton is the company’s 19th brand, and there are more than 100 deals in development across the United States. The company expects to open the first properties by the end of this year, so you can expect to see a Spark near you soon.

Just a few months ago, Hilton also announced a new hotel brand called Tempo by Hilton that debuted in New York City. The company keeps growing and improving its services to provide travelers with great accommodation alternatives. They also recently included new amenities like Peloton bikes in all 5,400 Hilton hotels in the U.S. in 2022. 

New Spark by Hilton building, photo courtesy of Hilton, premium economy
© 2022 Hilton

With this new brand, Hilton expands its network and targets busy travelers looking for comfortable and affordable hotels. Here’s what travelers should know about the new brand:

About Spark By Hilton

This new brand has come to life after extended research. Hilton has determined travelers’ needs for Spark by Hilton and expects to provide a comfortable and reliable experience at an affordable rate.

“Every traveler deserves a reliable, high-quality stay that fits both their lifestyle and their budget,” says their promotion video. Here’s what travelers can expect from Spark by Hilton regarding their new concept: 

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Spark by Hilton hotel reception, premium economy
© 2022 Hilton
  • Simplicity: This new brand stays away from luxury and glamorous experiences and embraces simplicity. Properties will have colorful exteriors and energizing artwork, multi-functional furniture, and communal tables in public areas. It will focus on practical amenities like ​​multi-purpose work surfaces and in-room refrigerators. 
Spark by Hilton hotel room
© 2022 Hilton
  • Unexpected Touches: At the Spark by Hilton, travelers will encounter interesting amenities and experiences like a signature bagel bar with spreads, “a 24-hour retail market for on-the-go travelers”, or complimentary breakfast.
  • Reliable Service: Hilton expects to provide a helpful service, including attentive staff, 24-hour digital check-in, digital keys, and all basic amenities.
  • Consistent Quality: Hotels adopting the brand will go through renovations to guarantee the standards and requirements for the brand. 
Public space at Sparks by Hilton Hotel
© 2022 Hilton

More details about the properties, the amenities, the experience, and opening dates should be available throughout the year.

Hilton’s Expansion And Expectations

With this new brand, Hilton expands in the market and becomes an active competitor. Travelers can change from luxurious all-inclusive resorts in Mexico to the new simple and practical accommodations at Spark by Hilton when it better suits their needs. Now that Airbnb is losing popularity and more travelers are interested again in hotels, this could be a great budget-friendly option for busy travelers.

Woman using microwave at Spark by Hilton hotel.jpeg
© 2022 Hilton

The hotel company opened a new brand away from luxury but with the hope of still making a difference and providing a distinguished service in the segment. Matt Schuyler, the chief brand officer at Hilton, said: “In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travelers.”

Man and woman check in to a spark by Hilton property
© 2022 Hilton

If Hilton’s words hold true, travelers can expect Spark to be a hotel they are familiar with no matter which one they stay in. Hotel style and experience will be consistent across the different Spark properties and travelers will be able to enjoy an elevated economy-level experience without a large increase in cost.

Aerial View Of A Hilton Hotel Resort At The Beach

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